Tuesday, November 11, 2008

Heidi Klum and Guitar Hero

Heidi Klum's Guitar Hero commercial has got to be the latest lows of low for the gaming industry and for herself.

For starts, the gaming industry has raped the consumers worldwide on sales of the games Guitar Hero and Rock Band and all of the accessories nearly the same way oil companies raped consumers on gas prices. The consumer gets addicted and they'll spend whatever to get it. And when the next Gene Simmons Limited Edition Axe comes out for the games you can bet many will go out and buy it.

What amazes me more is the number of consumers that would never take a music class for the worry of being a band geek in their younger days are now wanting to be glorified, certified, GH Superstars; the best button pushing, flipper-flipping guitar emulating band geeks anywhere. And will waste thousands of dollars doing it. Yes, thousands. Add up all of the replaced, broken 'controllers', upgrades, another version, newer model, different color, etc. and it adds up. That's why every toy maker is jumping on to this rapidly growing money waster. They see consumers buying it all.

Want real proof to what I say? Let's look at Gene Simmons of KISS. He now has his AXE ready for the market. Gene is a marketing genius and proved it over the years starting back in the seventies. From the Costumes to lunch boxes to Action Figures, KISS was marketed in many ways more than most music groups ever were and GENE made MILLIONS on the KISS Empire. There is not one product on the market that resembles KISS unless it's through Gene Simmons. So, if Gene sees a way to make $$$$$$$ he'll do it.

Ok, I guess I should say something about Heidi Klum here or should I comment on how unoriginal the Brett Ratner commercial is. So, here goes. I guess she needed the popularity of GH to bring her some attention. Brett is cashing in on the the unoriginal commercial making of Risky Business that featured Tom Cruise. It seems the only thing original anymore are the songs being featured in the games.

Anyone want to emulate the motion?

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